Crush is winemaking talk for the day that the grapes come in and are crushed (usually) and put in steel tanks for fermentation. Crush, however, isn’t just an event. It means a lot more. It’s about celebrating the year’s harvest and hoping for the best. It’s about beginning the long road of winemaking that ends many months later at bottling. Perhaps most importantly, it’s about a team who works their butts off trying to make a few tons of fruit into something beautiful.
Filmmaker B. Napa’s short film “Crush” may seem a little melodramatic to the uninitiated, but anyone who has ever worked in wine production will understand that the film’s weight is indeed justified. He happens to also be pretty damn good at what he does and strings together a bunch of really beautiful images that show what crush means. As the film says, crush is “a ritual of transformation and evolution, and we celebrate it.” I think one of the strengths of “Crush” is its ability to really capture what crush and winemaking are all about.
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Here’s to hoping for a good vintage.